Introduction:
According to a survey, 72% of customers in the United States purchase based on a product’s packaging. This figure demonstrates the critical importance of custom boxes for a brand’s success rate. The more a business focuses on the aesthetic and functional features of its packaging, the more sales it will generate.
Different packaging-related factors assist in having a broader target audience and higher customer satisfaction. These boxes introduce your products to the world in the desired manner while competing with other available brands. In this blog, learn about the effective role of custom boxes in powerful branding and product positioning.
How Custom Boxes Help in Branding?
While designing a branding strategy for a particular product category, shipping boxes become an integral part because of the following aspects:
Unique Branding Elements
With hundreds of other brands or alternatives, making your products stand out requires unique banding essentials. Brand names, logos, etc., are essential parts of printing different types of cardboard boxes. These boxes offer consistent logo imprints to reinforce brand identity with the use of techniques like digital, offset, screen printing, etc. Whether you are running an online marketing campaign or a physical promotional event, the branding elements resonate with each other and make a strong impression on potential customers’ minds.
Superior Brand Image
Packaging is not just about aesthetics; it also ensures that the products are in perfect condition with its high-grade protection features. The inside of the mailer boxes remains dry with the application of moisture-resistant lamination, making them perfect for storage and transportation. When a customer receives a product in an organized and attractive manner, this results in the creation of a superior brand image.
Higher Returns
When a customer receives a product in a fine-quality cardboard box with value-added features like die-cut windows, wrapping sheets or inserts, etc., they feel special. With delightful feelings, the chances of repeat purchases become high even if a brand charges higher prices. That is why all luxury brands have premium packaging with more aesthetic and functional features. Investment in these aspects yields benefits in the long run.
Desired Product Positioning
Product positioning is all about how you want your target customers to think about your products. A shoe or apparel brand may associate its products with comfort or style, depending on the intended branding strategy. Packaging plays a vital role in creating that intended product positioning. They develop that image in the minds of potential buyers with the right selection of color schemes, deigns, labels, etc.
Pleasant Unboxing
Branding is all about the customer’s overall experience with a product, and the opening moment of the cardboard crates is the crucial phase of this process. This is the first time when a customer directly interacts with a business and makes an impression about the quality of the inside products. With personalized thank you notes, custom inserts, inside prints, etc., brands make this moment special and win hearts. Such little detailing results in a high retention rate and builds loyal customers in the long run.
Openness to Innovation
Materials like cardboard and boxes are perfect for embracing creativity most functionally. With their adaptable and flexible nature, brands make use of trendy and unique design themes and patterns to grab the attention of the viewers. With the adoption of the out-of-the-box-thinking approach, professional designers craft master art pieces in the form of a box of cardboard. Advanced finishing effects like holographic sheets, embossing, debossing, etc., are some of the widely used techniques to have innovative appeal. All these packaging elements assist brands in enjoying a significant place in the market.
Top Packaging Trends in Businesses 2024
Just like any other industry, packaging suppliers follow some trends that reflect the customer’s preferences and result in more sales volumes. Personalized boxes replaced the standard ones decades ago. Currently, the packaging of various product categories is under the influence of these trends:
- Sustainable Approach
Adopting a sustainable packaging approach is essential to deal with extreme weather conditions and global warming. As more people become aware of plastic hazards and the use of other non-recyclable materials, the demand for biodegradable materials is rising.
- Storytelling themes
Now, the brand focuses on making a strong connection with the customer by using interactive packaging ideas like storytelling themes. Cardboard boxes communicate with the target audience in a fun and interesting manner. With colorful visuals, brands narrate about their products just like a fairytale.
- Smart Packaging
Smart packaging ideas, such as indicators, augmented reality, QR codes, etc., add more functionality to a box. These ideas also help in the learning and awareness of potential customers and result in a better customer experience.
- Neo-vintage Packaging Ideas
This is the new trend of using vintage design patterns with a twist and combining them with modern patterns to create a fresh design. This approach helps make customers feel familiar while modernizing the design.
- Minimalistic Approach
Simple and fewer labels, including words and images are now the trend that luxury brands follow for making their elegant yet superior image. Instead of complex designs, minimalist design patterns grab the attention of potential buyers without confusing their minds.
Frequently Asked Questions
Q: How do I find sustainable boxes for shipping near me?
Various physical packaging stores offer sustainable packaging options. They use materials like Kraft, cardboard, etc., to tailor both aesthetic and functional features of packaging. Also, for finishing, they offer plastic-free lamination to make the final box completely recyclable.
Q: How can I get affordable yet premium boxes shipping near me?
Rapid Custom Boxes is a reliable platform to have personalized packaging solutions in the finest materials and finishing at affordable rates.
Bottom Line
The success of any brand or business in a saturated market niche requires a proper packaging strategy and quality products. Custom boxes made with the finest materials and aesthetic features ideally introduce products to the world. They play a vital role in the overall branding strategy, ensuring customers’ delight, superior brand image, and a higher retention rate.